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Data Marketing Services
​BPO MAD reinvents operational data marketing by offering turnkey solutions to simplify the daily management of your data. Our specialized team handles essential but time-consuming tasks: cleaning customer databases, precise segmentation, and automated campaign execution (emailing, social ads). With intuitive tools and real-time monitoring, we ensure clean data, optimal targeting, and clear reports to measure the impact of every action.
Outsource with confidence: BPO MAD adapts to your needs, whether you’re managing 100 or 100,000 contacts, with transparent pricing and guaranteed deadlines. We combine technical rigor (GDPR compliance, deduplication) with agility to free your teams from repetitive tasks while boosting your ROI.
Database Cleaning: Handling Hard Bounce Emails​
A clean database is the key to a successful marketing strategy. BPO MAD offers comprehensive data cleaning to eliminate obsolete data, duplicates, and invalid email addresses (NPAI). Using advanced algorithms, we automatically identify and correct errors (e.g., typos, non-existent domains) and process hard bounces (permanent rejections) to improve your email deliverability.
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Our solution includes:
- Hard bounce Detection: Removal of unreachable contacts or those non-compliant with GDPR.
- Hard Bounce Management: Analysis of causes (full mailboxes, invalid domains) and real-time updates.
- Automatic Deduplication: Elimination of duplicates for a streamlined CRM.
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Results: A +15% increase in delivery rates and reduced advertising costs. Benefit from a detailed post-cleaning report and a GDPR-compliant database.
Reduce Customer Attrition and Maximize Subscriber Value with Our Data Marketing Solution for Retention
Our approach? Identify early warning signs of unsubscribing (e.g., declining engagement, inactivity) using RFM segmentation (Recency, Frequency, Monetary ) and churn prediction algorithms .
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We then implement automated scenarios (email, SMS, in-app notifications) to re-engage at-risk customers, while personalizing offers based on their lifecycle stage (new subscriber, loyal customer, premium user). With our integrated platform, you gain real-time tracking of key metrics (retention rate, CLV, ROI) and a clean database (NPAI removal, deduplication). Outsource time-consuming tasks (follow-ups, CRM updates) and focus on your core business.
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Concrete Example : A SaaS client reduced churn by 28% in just 3 months.
